Meet Your Dedicated Team

We can't wait to work with you



Phat started his career in journalism as a business reporter for the Chicago Tribune covering the Internet boom of the late 1990s. He then moved into digital publishing and spent years as a senior editor at Yahoo, overseeing content for its powerful homepage.  At StoryCraft, he combines his background in editorial strategy and content creation with his experience in business and marketing. He also teaches brand storytelling at General Assembly in Los Angeles and San Francisco, and consults with numerous companies to create story-driven organizations.  Phat holds an MBA from Pepperdine's Graziadio School of Business and Management.

Anthony MOOR


A Silicon Valley veteran, Anthony has led content and product management at startups in fintech, real estate and media. He directed SEO and content experiences at NerdWallet, a disruptive online finance site, and grew audience at by building its video offering and search-focused content. At Yahoo, he launched the company's first local news sites. Before diving deep into the online space, he worked as a television reporter, initially producing content for an early video startup and later developing content strategies and teams at newspapers in Dallas, Orlando and New York state.



Nichol has been working in national journalism for more than 15 years. During her time at Condé Nast in New York, she was an editor for a wide spectrum of magazines including Gourmet, Self, and Architectural Digest. After moving to Los Angeles, she ran the digital content team for Participant Media, focusing on social issues surrounding films such as Food, Inc and An Inconvenient Truth. After overseeing the editorial and marketing teams at Thrive Market, an e-commerce health food co-op that raised $111 million only 18 months after inception, she now builds content and marketing strategies for companies of all kinds.

Where We Come From

We've driven content at some of digital media's biggest brands.