FOUNDER

Phat is the founder of StoryCraft, a boutique brand storytelling and content marketing agency. Working with technology, e-commerce and nonprofit organizations, he brings his experience in journalism, media and marketing to help brands tell their best stories. Prior to establishing StoryCraft, Phat spent years as a senior editor at Yahoo curating content for its powerful homepage. He got his start in journalism as a reporter for the Chicago Tribune. He also holds an MBA from Pepperdine's Graziadio School of Business and Management.

DIRECTOR OF CLIENT SUCCESS

Karley is a project manager by profession and an image specialist by trade. She creates content and manages workflow for a variety of clients at StoryCraft, and has proven to be a reliable catalyst for elegant problem solving. She brings her background as a photography professor to the goal of creating effective workflows, while her years of experience in the art world give her creative approach an avant-garde edge. Karley has lived in Atlanta, Seoul, and Los Angeles, and holds an MFA in Photo/Media from CalArts.

MARKETING ASSISTANT

Ingrid is a bilingual Tex-Mex creative who is sure of two things: creating and community. With experience as a freelance writer, creative strategist, and social media curator, Ingrid builds bridges between stories, brands, and people. At StoryCraft, she helps brands tell their story authentically through intentional copy, strategy, engagement, and execution. She holds a Bachelor’s Degree in Journalism from the University of Texas at Austin, where she mastered the craft of storytelling in digital media. Since then, she has worked with brands like Bumble, Skillshare, and Elite Sweets.