Meet Your Dedicated Team

We can't wait to work with you



Phat X. Chiem is the founder of StoryCraft, a brand storytelling and content marketing agency in Los Angeles. Working with technology, e-commerce and nonprofit companies, he brings his experience in journalism, media and marketing to help brands tell their best stories. Prior to establishing StoryCraft, Phat spent years as a senior editor at Yahoo curating content for its powerful homepage. He got his start in journalism as a reporter for the Chicago Tribune. He holds an MBA from Pepperdine's Graziadio School of Business and Management.

Anthony MOOR


A Silicon Valley veteran, Anthony has led content and product management at startups in fintech, real estate and media. He directed SEO and content experiences at NerdWallet, a disruptive online finance site, and grew audience at by building its video offering and search-focused content. At Yahoo, he launched the company's first local news sites. Before diving deep into the online space, he worked as a television reporter, initially producing content for an early video startup and later developing content strategies and teams at newspapers in Dallas, Orlando and New York state.



Nichol has been working in national journalism for over 15 years. During her time at Condé Nast in New York, she served as an editor for a wide range of titles, including Gourmet, Self, and Architectural Digest. After moving to Los Angeles, she ran the digital content team for Participant Media, focusing on social issues surrounding films such as Food, Inc and An Inconvenient Truth. After overseeing the editorial and marketing teams at Thrive Market, an e-commerce health food co-op that raised $111 million only 18 months after inception, she now builds content strategies for companies of all kinds.

Leif Lindhjem

lucia entertainment, partner

Leif is an award-winning screenwriter and recipient of the American Film Institute’s Fadiman Award for his original screenplay, MOSSADEGH, about the deposed Iranian prime minister. He also garnered quarter and semifinal finishes in the Academy Nicholl Fellowships in Screenwriting for his original scripts, I AM AMERICA and EVERGLADE.  He subsequently wrote and produced UNSEALED:CONSPIRACY FILES for Smart Dog Media and Bellum Entertainment; developed shows for NBC Universal and SyFy Network; and developed film and TV concepts for Ridley Scott at Scott Free Productions. As a television producer, Leif's credits include unscripted shows for Bravo, Oxygen, Lifetime, and Netflix.

Nicole Winters

lucia entertainment, partner

Nicole has more than 15 years of experience as an advertising and marketing executive, working within top media properties such as TheWrap,The Los Angeles Times and Fox Sports. Her forward-thinking approach combined with her holistic sales acumen can be seen in more than 20 first-to-market activations within the digital media, experiential and content space. She has launched high-touch activations for companies such as Netflix, FOX, Dell and Diageo. Nicole has worked with a multitude of clients, ranging from startups to global brands to nonprofit organizations. She works with StoryCraft clients to enhance their visual storytelling with premium, short-form video content.

Where We Come From

We've driven content at some of digital media's biggest brands.