Meet Your Dedicated Team

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Phat started his career in journalism, as a business reporter for the Chicago Tribune covering the Internet boom of the late 1990s. He then moved into digital publishing and spent years as a senior editor at Yahoo, overseeing content for its powerful homepage.  At StoryCraft, he combines his background in editorial strategy and content creation with his experience in business and marketing. He also teaches brand storytelling at General Assembly in Los Angeles, and consults with numerous companies to create story-driven organizations.  He also holds an MBA from Pepperdine's Graziadio School of Business and Management.



Nichol has been working in national journalism for more than 15 years. During her time at Condé Nast in New York, she was an editor for a wide spectrum of magazines including Gourmet, Self, and Architectural Digest. After moving to Los Angeles, she ran the digital content team for Participant Media, focusing on social issues surrounding films such as Food, Inc and An Inconvenient Truth. After overseeing the editorial and marketing teams at Thrive Market, an e-commerce health food co-op that raised $111 million only 18 months after inception, she now builds content and marketing strategies for companies of all kinds.

scott robson


Scott is an award-winning digital media executive who has built and managed innovative brands at Yahoo, AOL, MTV, E!, Nielsen and the Los Angeles Times. He delivers products that consistently connect with consumers across digital, social, mobile, video, print, television and augmented reality. He has revitalized some of the biggest brands in digital entertainment, including Yahoo Entertainment. He launched The Envelope, a pioneering entertainment awards magazine and website for the LA Times, and was a founding editor for the groundbreaking entertainment site E! Online, where he created the network’s iconic Fashion Police brand.

Where We Come From

We've driven content at some of digital media's biggest brands.